To introduce new or original ideas, methods, or products, or to use existing ideas in new ways to improve something. This can involve experimentation, risk-taking, and creativity.
“The tech company aims to innovate and stay ahead of the competition by investing heavily in research and development.”— Technology
“In today's fast-paced business environment, it's crucial for companies to innovate continuously to remain relevant and competitive.”— Business
Origin: From Latin 'innovare', meaning 'to renew' or 'to restore', derived from 'in-' (meaning 'into' or 'on') and 'novus' (meaning 'new').
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