The state of being closely connected or appropriate to the matter at hand, making something applicable or useful in a particular situation.
“The new marketing strategy focuses on increasing the relevance of our brand to the younger demographic.”— Business
“The algorithm aims to improve the relevance of search results by incorporating user feedback and behavior.”— Technology
Origin: From Latin 'relevare', meaning 'to raise again', combining 're' (again) and 'levare' (to lift), implying something is lifted up to importance.
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