The act or process of making something greater, more extensive, or more effective by adding to it, especially through the use of technology. It can refer to the improvement or enhancement of a product, service, or process.
“The company's new software is designed to provide data augmentation, allowing for more accurate analysis and decision-making.”— Technology
“The marketing team proposed a strategy for brand augmentation, focusing on social media and influencer partnerships to reach a wider audience.”— Business
Origin: From Latin 'augmentare', meaning to increase, from 'augere', to grow, increase.
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